July 10, 2018

Create a Thriving Chiropractic Practice With These Proven Marketing Strategies

One of the challenges of owning a chiropractic practice is marketing. More specifically, building a dynamic marketing strategy that attracts and maintains a loyal patient base. The challenge exists for several reasons: Industry specific AHPRA and CAA regulations that can seem frustratingly complicated and somewhat restrictive. Fast-paced digital landscape that seems to demand your focus across all channels – your website, social media, emails and Google. Understanding what areas of marketing will get you the best return for your marketing efforts and convert patient leads into your care. So what are the best and most effective marketing strategies to attract […]
August 1, 2017
Chiropractic

HOW Many Words for Snow?

(And why do we even care? A commentary on the transformative power of the chiropractic lexicon) Urban Legend has it that the Sami people of Norway and Sweden have around one hundred and fifty different words for ice, and about three hundred for snow, compared to the mere fifty-five we have in English. From my desk here on the Sunshine Coast I find it incomprehensible and yes, even distasteful to think of any more than five. I have deliberately placed myself in a location that knows nothing of the nuances of frozen things (unless we are talking about the chinking […]
April 13, 2017

Listening Better – Enriching Communication In & Out Of The Clinic

“We are losing our ‘listening’,” says sound and communication expert, author Julian Treasure [1].  “The world is now so noisy, with this cacophony going on visually and auditorily, it’s just hard to listen; it’s tiring to listen. Many people take refuge in headphones, but they turn big, public spaces… shared soundscapes, into millions of tiny, little personal sound bubbles. In this scenario, nobody’s listening to anybody.” In a busy world, full of noise and clutter, it’s a valid concern. If we are losing the ability to be present and intentional in the way we listen, what is slipping through the […]
October 25, 2016

Marvin Oka – Facilitating Wellness Conciousness Through Languaging

Marvin Oka is a renowned international management consultant and recognised world leader in the field of behavioural modeling. Yet when you sit down to talk with him, you don’t feel like you are sitting with a hard-nosed leadership guru, but rather with an expert and philosopher who cares deeply for the chiropractic profession. Today, we are talking about wellness languaging – how the words we use to frame our message are far more important than we think. In his travels, Oka often asks the question of chiropractors, “How many of you talk now with your clients or with people who […]
October 6, 2016

Active Listening – Why You Need To Get Into It!

Story at a Glance. Listening is one of the most important skills you can learn. It’s why hostage negotiators do it first. Active listening, the art of actually listening deeply with the aim to fully understand the other requires more than simply just hearing. Practiced it will deepen your connection to other people and help you develop empathy and understanding bringing with it a more connected loving experience with those around you. We’ve all been there, either in a conversation that’s boring the pants off you, or a conversation that’s so exciting you can’t wait for the other person to […]
July 21, 2016

Struggling To Remember? Repeat It Out Loud

Did you have to sing the alphabet song to learn it? Or perhaps recite the times tables out loud. These tasks were commonly met with more than a few eye-rolls, but it turns out the teachers were on to something. A study recently published in the Journal of Consciousness and Cognition revealed that the simple act of repeating something to someone else can help you remember it. Memory loss has been treated as a part of aging for quite some time. But now we know that neural plasticity can offset this. Various strategies like exercise and sleep have been known […]
July 21, 2016

Haters Gonna Hate: How To Kick Tall Poppy Syndrome

Tall Poppy Syndrome is a cultural marker long ingrained in Australian society. We are a good natured bunch, but our tendency is to cut down those whose successes shine brightly. In fact, the glory of success isn’t often in its attainment but rather in the struggle. If you’re a good Aussie battler, you’re great. If you’re winning then all of a sudden, your friends are going to have something to say about it. It’s true in many areas of life: from business, to purpose, career and family. So what do you do about it, short of putting Taylor Swift’s “Shake […]
June 30, 2016

Communication And Context: How They Impact Decision Making

Part 3: Influence literature series As thoroughly evolved humans with fully functioning prefrontal cortexes, we like to think we are in control of our decisions. We like to believe that, even when it comes to the minutiae of life, we’re thinking things through and coming to our own conclusions. Behavioral economist and researcher Dan Ariely has something to say about that though. Many factors, several of them subconscious, play into our financial, medical and purchasing decisions. In fact, he calls the human race ‘predictably irrational [1].’ Upon first reading that term, you might think ‘gee thanks.’ In truth, Ariely’s research […]
June 8, 2016

The Law Of Reciprocity

Part 1: The Influence Literature Series “The single biggest problem in communication is the illusion that it has taken place,” said George Bernard Shaw. He wasn’t wrong either. The art of effective communication is something that takes time, practice and research. For the chiropractic profession, it’s a pursuit that seems to be becoming increasingly important in the information age.   Chiropractor Martin Harvey has spent a lot of time looking into the art of influence, and believes much wisdom can be gleaned from what he calls the influence literature: the combined wisdom of behavioral economists, psychologists, and marketing specialists applied to […]
May 12, 2016

Personality Styles And How To Communicate With Them

Story at-a-glance First impressions matter. Health practitioners often don’t have a lot of time to spend getting to know a patient. If we don’t know how they best communicate and undestand, information can be lost. There are four main personality types. Understanding them can help us ensure key health messages hit home. Personality types can be masked under stress, but understanding core needs can help us discover what truly makes a person tick. Personalities: we all have them. They all vary. Some we click with, and some we don’t. As health practitioners, the art of communicating effectively with all of […]
May 5, 2016

Communicating Chiropractic Through Research

Story at-a-glance  Social media and the internet is making it increasingly easy to access information, both good and bad. This is one reason why it’s more important than ever to pair quality chiropractic research with strong communication skills. Research is helping us understand the underlying mechanisms of chiropractic, so that we can confidently say why and how it works. Communicating these findings, and empowering chiropractors to do the same, is a key focus of newly established Haavik Research. On the day we first sent the Spinal Research blog live, we ran a piece on “Communicating Beyond Pain” with Brandi MacDonald. […]