One of the challenges of owning a chiropractic practice is marketing. More specifically, building a dynamic marketing strategy that attracts and maintains a loyal patient base. The challenge exists for…
“We are losing our ‘listening’,” says sound and communication expert, author Julian Treasure [1]. “The world is now so noisy, with this cacophony going on visually and auditorily, it’s just…
Dr. Don MacDonald, chiropractor and Spinal Research advocate, has released his first book. Upon its release in July, The Underdog Curse reached international best-seller status, attaining top rankings in Amazon’s…
Marvin Oka is a renowned international management consultant and recognised world leader in the field of behavioural modeling. Yet when you sit down to talk with him, you don’t feel…
Story at a Glance. Listening is one of the most important skills you can learn. It’s why hostage negotiators do it first. Active listening, the art of actually listening deeply…
Story at a Glance. There are three types of tears. Psychic tears, the ones we use when we cry, have an inbuilt painkiller. Tears also release the chemical build-up of…
Did you have to sing the alphabet song to learn it? Or perhaps recite the times tables out loud. These tasks were commonly met with more than a few eye-rolls,…
Part 3: Influence literature series As thoroughly evolved humans with fully functioning prefrontal cortexes, we like to think we are in control of our decisions. We like to believe that,…
What does a new customer do when there is no standard measurement of quality for the service they are looking into? When there is no 18 carat or 24 carat…
Part 1: The Influence Literature Series “The single biggest problem in communication is the illusion that it has taken place,” said George Bernard Shaw. He wasn’t wrong either. The art…