June 29, 2017
At the recent Dynamic Growth Congress, we asked some leading voices in chiropractic why it is important to invest in quality research into the vertebral subluxation. Listen to Dr Patrick Sim, one of the key drivers behind the Australian Chiropractic College, talk about the significant crossroads chiropractic is at, and the role of research and philosophy in this historical time. Dr Sim paints a clear picture of the wide-reaching ripple effect that stems from the actions we take at this time. “What we are really talking here when we talk about the future, is your legacy, your business, your earning […]
June 15, 2017
Good research is research that impacts the practitioner and the practice. At the recent Dynamic Growth Congress, we asked some leading voices in chiropractic why it is important to invest in quality research into the vertebral subluxation. Here Dr Dorte Bladt voices a practitioner’s perspective on the type of research we need. This isn’t about cherry picking studies on particular conditions and chiropractic. This is about understanding what chiropractic is, and what it isn’t. It’s about stepping back and asking congruent questions that get the answers that are useful to us. “Research is incredibly important for us as practitioners. We […]
June 15, 2017
“As much as we talk about diversity, we fail to embrace it in clinical practice,” says Dr Michael Hall. “We give the same questionnaires to the male and female. It’s got to change. We need to revamp the examination.” In part one of Spinal Research’s recent interview with Dr Hall, we discussed the sexual dimorphism of the human brain and how this impacts physiology, symptomology, and fundamental needs. (Read that interview here before getting into this one.) While it is certainly helpful to be across this subject, as it affects every patient that walks through our doors, Hall is keen […]
April 26, 2017
Chiropractic is a wonderful profession, one with such profound potential to impact lives. But in the developed world at least, it’s not without it’s challenges. Politics, registration boards and different streams of practice that don’t always see eye-to-eye can mar the simplicity of adjusting subluxations and restoring the innate. When Chiropractor Dr Brinsley Lane stepped off the plane in Honiara, Solomon Islands, to support his wife in her community development endeavours, he saw a rare opportunity: the ability to bring chiropractic in its purest form to a nation that hadn’t yet experienced it. Originally, his plan had been to sell […]
April 18, 2017
Representing chiropractic care in a positive, understandable manner to the public, and indeed marketing chiropractic care to people with no exposure to it, has long been a challenge. In today’s climate, rich with keyboard warriors and poorly-informed media hype, it is likely to stay complicated. It is therefore encouraging to know that new research shows that we have a very effective weapon at our disposal though: the humble spinal screening. A pair of studies recently undertaken by Dr David Russell and faculty of the New Zealand College of Chiropractic and Life Chiropractic College West have taken aim at the effectiveness […]
December 13, 2016
Probiotics are linked to improved microbia in the gut. These microbia are directly linked to the physical, mental and emotional health of your body. Fermented foods are a natural powerhouse of various strains of probiotics that are essential to good gut health. But what are fermented foods? And what’s so darn good about them?
June 21, 2016
What does a new customer do when there is no standard measurement of quality for the service they are looking into? When there is no 18 carat or 24 carat chiropractic, no rating for the quality of a personal trainer, or no five star scale on a restaurants door? When it comes to such conundrums, most of us are like the rest of us. We look for the socials cues that tell us whether or not this place or practitioner is trustworthy. These social cues can either make or break a first impression and lead a person to conclusions as […]
June 8, 2016
Part 1: The Influence Literature Series “The single biggest problem in communication is the illusion that it has taken place,” said George Bernard Shaw. He wasn’t wrong either. The art of effective communication is something that takes time, practice and research. For the chiropractic profession, it’s a pursuit that seems to be becoming increasingly important in the information age. Chiropractor Martin Harvey has spent a lot of time looking into the art of influence, and believes much wisdom can be gleaned from what he calls the influence literature: the combined wisdom of behavioral economists, psychologists, and marketing specialists applied to […]
May 24, 2016
“People don’t buy what you do. People buy why you do it.” This is the statement that lies at the heart of Simon Sinek’s groundbreaking book “Start with Why: How Great Leaders Inspire Everyone to Take Action,” and his Ted Talk on the same topic. Both works are grounded in Sinek’s analyses of great leaders and commercial successes. In a world that seems flooded with messages of ‘buy this, buy that,’ Sinek provides a refreshing how-to guide on cutting through the noise. In 2006, Sinek made a discovery that profoundly changed his worldview: there was a pattern in the communication […]
May 17, 2016
“It’s the best thing since sliced bread!” How many times have you heard that expression? The humble invention of pre-sliced bread seems to have become the benchmark for good ideas in modern times. Perhaps you’d find it interesting to know that for the first 15 years in the life of sliced bread, no one bought it. It was, by definition, a complete failure. It actually took fifteen years for someone to figure out how to get that idea to spread [1]. For generations, marketers have focused on the masses. They targeted their efforts at finding the average customer and making […]
May 12, 2016
Story at-a-glance First impressions matter. Health practitioners often don’t have a lot of time to spend getting to know a patient. If we don’t know how they best communicate and undestand, information can be lost. There are four main personality types. Understanding them can help us ensure key health messages hit home. Personality types can be masked under stress, but understanding core needs can help us discover what truly makes a person tick. Personalities: we all have them. They all vary. Some we click with, and some we don’t. As health practitioners, the art of communicating effectively with all of […]
April 28, 2016
Story at-a-glance David Fletcher discusses the use of technology in chiropractic care, and its role in bringing certainty and objectivity to detection of vertebral subluxations Much of the currently available technology doesn’t just measure the spine itself – it also plays a role in demonstrating that the nervous system is involved further afield. Fletcher illustrates how we can use technology to communicate structure, function and the role of stress in the world we live in.. Following Parker Gold Coast, Spinal Research sat down with a number of our keynote speakers to discuss research, subluxations, and paradigms in practice. David Fletcher was […]
April 14, 2016
In 1998, James Gilmore and Joe Pine of the Harvard Business Review wrote an article that tracked the development of consumerism over decades. It was called “Welcome to the Experience Economy” and it introduced a powerful phenomenon that has changed the face of how we shop, not just for goods but for services as well. Commodities alone aren’t good enough for consumers anymore. They are looking for more than a product now. They’re looking for an authentic experience. Joe Pine has since become a keynote speaker, covering the experience economy on stages across the world. He talks about how the […]
March 11, 2016
Many of you were lucky enough to have been at DGC 2016 and experience a powerful demonstration by Dr Michael Hall. As a part of Spinal Research’s quest to support our tribe to incorporate Spinal Health Checks or Health Education events into their practice philosophy, we asked Dr Hall if he would show attendees how they might integrate Neurological Screenings into practice and perhaps utilise some of the techniques to conduct Spinal Health Check Events. It was a fantastic demo! Dr Hall demonstrated some of the most popular tests that can be done by chiropractors. In simple terms, these tests […]
February 16, 2016
When most people hear the word “brand,” their minds instantly go to logos. They think branded pens, signs over doors and flashy business cards. In today’s gimmick heavy world, you can literally get anything branded. Exhibit A: There’s even talk of Richard Branson growing the Virgin Galactic brand to the moon via space hotels. Branding on the moon. Heaven help us. Pun intended. The fact is that branding is far more than a logo. For chiropractors and health practitioners, it’s the full patient experience, from when they first contact your business to when they walk out the door or need […]
January 19, 2016
“When I get sick, I’ll go to the doctor. When I have a bad back, I’ll head to the chiropractor.” How many times have you heard it said? This ill-fitting cliché around what a chiropractor does is something we battle when taking our message and the power of our adjustment to the world. We aren’t about ‘cracking’ backs. We’re about empowering wellness, changing the structure and function of the brain, and enabling the body to heal itself. We know that. Unfortunately, it can seem like the world is stuck in a sickness-centred paradigm and doesn’t quite ‘get’ us. We offer […]