June 15, 2017

Dr Michael Hall Part 2: We Need To Change Patient Assessments

“As much as we talk about diversity, we fail to embrace it in clinical practice,” says Dr Michael Hall. “We give the same questionnaires to the male and female. It’s got to change. We need to revamp the examination.” In part one of Spinal Research’s recent interview with Dr Hall, we discussed the sexual dimorphism of the human brain and how this impacts physiology, symptomology, and fundamental needs. (Read that interview here before getting into this one.) While it is certainly helpful to be across this subject, as it affects every patient that walks through our doors, Hall is keen […]
December 6, 2016

How Interaction Between Humans And Design Enhance Relationships

  In Chiropractic care, every one of your gestures makes an impression on those you interact with. From your first smile hello, the way you welcome someone to enter the room and of course through your hands and your adjustments. Combine your personal interactions and your physical environment and you have a holistic experience that creates the environment for deep relationships to develop. Architects have long studied and practiced the creation of space that aims to shape and enhance the human experience. The philosophy and practice of theories such as phenomenology in architectural design (study of how space is experienced) […]
June 21, 2016

Social Proof: What Is It And How Can I Improve It? 

What does a new customer do when there is no standard measurement of quality for the service they are looking into? When there is no 18 carat or 24 carat chiropractic, no rating for the quality of a personal trainer, or no five star scale on a restaurants door?   When it comes to such conundrums, most of us are like the rest of us. We look for the socials cues that tell us whether or not this place or practitioner is trustworthy. These social cues can either make or break a first impression and lead a person to conclusions as […]
May 17, 2016

Ideas That Spread 

“It’s the best thing since sliced bread!”  How many times have you heard that expression? The humble invention of pre-sliced bread seems to have become the benchmark for good ideas in modern times. Perhaps you’d find it interesting to know that for the first 15 years in the life of sliced bread, no one bought it. It was, by definition, a complete failure. It actually took fifteen years for someone to figure out how to get that idea to spread [1].   For generations, marketers have focused on the masses. They targeted their efforts at finding the average customer and making […]
May 12, 2016

Personality Styles And How To Communicate With Them

Story at-a-glance First impressions matter. Health practitioners often don’t have a lot of time to spend getting to know a patient. If we don’t know how they best communicate and undestand, information can be lost. There are four main personality types. Understanding them can help us ensure key health messages hit home. Personality types can be masked under stress, but understanding core needs can help us discover what truly makes a person tick. Personalities: we all have them. They all vary. Some we click with, and some we don’t. As health practitioners, the art of communicating effectively with all of […]